We provide online advertisement services to our clients. Our role is to give advertisers an effective tool to display their ads to you on websites and mobile applications you visit. The ads displayed to you are meant to be highly personalized, i.e. tailored to your interests and thus most relevant to you.
To serve you personalized ads we collect and process certain information related to your online activity on the websites of our clients. We achieve this by using "cookies" set on your browser while you visit our clients' websites. Based on your browsing patterns we can understand what sort of products and services you are interested in and display advertisements compatible with these interests.
While processing any information related to internet users we aim at ensuring highest level of privacy protection and transparency. For this purpose we strictly comply with all applicable laws, in particular EU General Data Protection Regulation ("GDPR") as well as established best practices in the digital advertising market.
How do we collect and use your data
While providing our services we operate under the pikkasrv.com domain. We store a single cookie under this domain: "uid" which contains a unique ID established for a specific user.
Data collected with our cookie on the client's website allow us to "retarget" visitors of such website with personalized ads displayed on other websites through the use of programmatic instantaneous auction system known as real-time bidding (RTB). Real-time bidding procedure begins when you enter a certain website where our clients' ads may be displayed to you – this triggers a 'bid request' being sent to us by our business partners. It is after receiving such bid request that our technology uses data about your browsing activity on our client's website to decide whether to respond to it and if so – which ad to display to you.
We do not purchase any third-party data from data providers in order to optimize our services.
Please note that we process the data only for the above-mentioned purposes. Our clients as well as publishers whose websites or mobile application you visit may independently collect and use the data related to you for different purposes.
Categories of data we process
In connection with providing our services we collect the following information you:
- cookie ID;
- data related to your activity on the digital properties controlled by a client (e.g. IDs of products or product categories you viewed);
- technical browser and device information ("user agent");
- IP addresses (collected only for non-specific geolocation purposes).
Personal data processing (GDPR)
While providing retargeting services we do not collect personally identifiable information (PII) such as names, e-mail addresses, postal addresses or telephone numbers nor receive any additional data from our clients, which, along with data collected by our technology, would enable us to directly identify you. By using our technology we can only recognize a user who has already visited one of our clients' websites.
However, the data we collect is tied to unique online identification numbers which under GDPR are considered 'online identifiers' that allow us to 'single out' a specific user from other users. According to the GDPR, information collected with the use of such tracking technologies may be considered personal data (this type of non-personally identifiable data is referred to as 'pseudonymous data'). Consequently, in cases where GDPR applies to our services we assure to comply with all requirements established by this legislation.
Data security measures
We have deployed organizational and technical measures to assure an appropriate level of security of your data. We have deployed procedures regarding every aspect of processing, we carefully select technologies used for processing as well as data recipients and we constantly develop the awareness and knowledge about privacy and personal data protection at our company.
We store your data in top-tier multi-tenant data centers operated by market leading companies with appropriate data security certifications. We use security mechanisms, file system permissions and passwords as well as various two-factor authentication methods to prevent unauthorized access to processed data.
Exercising your privacy rights
You can also opt out specifically from Pikkabird tracking technology and consequently – from processing of categories of your personal data mentioned above. This will prevent us from collecting any information from your browser and will result in deletion or effective anonymization of all data previously collected.
In order to opt out from pikkasrv.com cookies please use the following link: Opt-Out
Please note that cookies are stored in a particular internet browser. If you use more browsers or more devices – you need to opt-out from each of them.
Also, opt-out entails storing another "opt-out cookie" in your browser. If you delete all cookies in your browser's settings, you will also delete an opt-out cookie. In those cases, you may need to opt-out again.
Please note that GDPR grants you additional rights such as the right of access, rectification, erasure or portability of your personal data, object to or restrict processing as well as right to lodge a complaint with a supervisory authority. Also, where we collected and process your personal data subject to your consent, you can withdraw it at any time. Such withdrawal does not affect the lawfulness of any processing we conducted prior to your withdrawal.